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Touchpoint

Touchpoint illustration
A point of contact or interaction

EXAMPLES

  • Social media platforms are effective touchpoints for connecting with followers.

  • The in-store display is a visual touchpoint for showcasing new products.

  • Even the packaging of a product is a touchpoint moment.

SITUATION

You lead a remote team across different time zones.

University illustration

REACTIONS:

  • — Let's establish a weekly touchpoint to keep everyone aligned.

  • — We need a touchpoint each week to stay on track.

  • — How about a weekly touchpoint to ensure we're all updated?

EXPLANATION

"Touchpoint" refers to any interaction between a customer and a business or brand. It's like the points of contact where customers engage with a company, such as visiting a website, calling customer service, or receiving an email. Understanding touchpoints helps businesses improve customer experience by identifying opportunities to connect with customers and provide better service at every stage of their journey.